TKS
The world's top global accelerator for teens
How we increased their landing page visits by 3000%, 3x'd their followers, and got the Gates family to appreciate TKS content. All in 5 months
- 3,015%
- Landing page hits, 439 to 13,835
- 325.7%
- Followers, 17.9K to 80.1K
- 650K+
- Views on a single organic reel
The challenge
Despite offering a better product than most of their competitors, they struggled to tell their story in a compelling way
Their marketing felt off, and it showed. Applications were slower than expected, their following had stalled, and the content wasn't reaching or resonating with the right audience
Internally, the team was frustrated. They kept hiring freelancers, but none could capture their voice or vision. Content looked unprofessional, lacked cohesion, and took too much time to produce, often with disappointing results
What we did
We started with the basics
Before filming anything, we sat down to really understand what TKS was offering and who they were trying to reach. Most companies start creating content without actually knowing who it's for
We looked at what made TKS different, what their students cared about, and what kind of stories would actually resonate and drive applications
We took full ownership of content
Twice a month we showed up in person to film everything: student sessions, founders, directors, the vibe. The TKS team never had to prep or stress
Shooting and editing, visual style, creative direction and scripting, posting and distribution, all handled by us
We made content that actually felt like them
Three main reel formats: aesthetic talking head clips with storytelling at the core, trendy reels built for reach, and founder led story pieces
We set up an automation for their reels so whenever someone comments a trigger word like apply, they automatically receive the application link by DM
We built systems to scale
Once the engine was running, we layered in automation and feedback loops. Every week we reviewed what performed and used that to shape the next round
We installed auto DM tools on Instagram so people who commented trigger words like apply instantly received the website link. That alone drove way more engagement and conversions
We handle creative direction for all their cities around the world, keeping everything aligned. Now we run a complete content operating system: 15 to 20 high quality reels every month, plus long form YouTube content, all repurposed into written posts, carousels and LinkedIn content
Their marketing team saves 20+ hours a month while getting far more output across channels
The growth
Landing page hits
439
Landing page hits
13,835
Followers
17.9K
Followers
80.1K
Results and impact
- Landing page hits increased by 3,015%, from 439 to 13,835
- Followers grew 325.7%, from 17.9K to 80.1K
- One clip hit 650K+ views and nearly 50K comments, all requesting the application link
- Another reel passed 300K views with 7,278 shares
- Every one of these reels was organic
The work
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