Brinc MENA / Callmi
The Middle East's number one mentorship platform
Solving a marketplace cold start problem with a mentor spotlight series that pulled in both experts and customers
- All time high
- Platform impressions
- 2 sides
- Mentors and customers grown at once
- 100%
- Organically driven content
The challenge
Brinc is a global venture accelerator dedicated to helping founders solve the world's most pressing problems. After acquiring Callmi, the Middle East's number one mentorship platform, they set out to elevate its reach
They approached us with two critical marketplace challenges: attracting mentors, the value providers, and engaging customers, the value receivers
This cold start problem is common in marketplaces and required a strategic approach to kickstart both supply and demand at the same time
What we did
Mentor spotlight series
We created engaging video interviews featuring mentors, highlighting their journeys, expertise and advice
These videos were shared on social to give upfront value to potential customers and inspire them to book calls through Callmi, while attracting other professionals who wanted to become mentors
Targeted social campaigns
We focused on LinkedIn, targeting founders, investors and professionals most likely to benefit from Callmi
The content positioned Callmi as the go to platform for expert mentorship in the Middle East. All of it was organically driven
Results and impact
- All time high impressions, exceeding Callmi's previous platform engagement records
- Several high value mentors onboarded, enriching the platform's offering
- Mentor focused content resonated with the target audience, driving new sign ups and bookings
See it live
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