Buildspace
Home for people bringing their wildest ideas to life, backed by YC and a16z
How we helped Buildspace achieve a 3.5x increase in sign ups within a few months
- 3.5X
- Increase in participants, 20K to 70K
- 450K+
- Impressions on a page built from scratch
- 100K
- New people reached through creators
The challenge
Buildspace ran a 6 week online program called Nights and Weekends, with weekly lectures on design, marketing and writing while participants built their ideas
Around the same time they launched Sage, an AI platform for builders to connect and collaborate. Everyone in the program was automatically part of it
Season 3 hit almost 20,000 participants. For season 4 they wanted to double it. They needed more sign ups
What we did
Using video content
Their YouTube channel was full of long form lectures, so we repurposed them into aesthetic short form clips
We launched a new Instagram page and used the link in bio to drive traffic to their landing page. Starting from zero, we grew it organically to 450K+ impressions and 2.3K followers in two months
To spark excitement about Sage we also created animated video stories showcasing people in the program
Reddit growth hacking
We took advantage of the summer season, knowing students were actively searching for things to do
Reddit is notoriously strict, so we led with real value and wove in Buildspace mentions. One post led to a record breaking number of sign ups in a single week
Influencer marketing
We reached out to creators and founders and helped them craft announcements about joining the program, reaching about 100K new people
The growth
Participants
20K
Participants
70K
Results and impact
- Participants grew from 20K to 70K, a 3.5x increase
- 450K+ impressions and 2.3K followers on a brand new page within two months
- A single Reddit post drove a record week of sign ups
- The page has since been inactive, leading to a decline in reach
See it live
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