KAST
A global stablecoin financial platform built for digital dollars across borders
How we turned a founder interview into a polished podcast video that introduced KAST to 43,000+ viewers and made complex fintech feel human
- 43K+
- Views on the founder podcast video
- $80M
- Series A co-led by QED and Left Lane
- 2024
- Founded by former Circle executive Raagulan Pathy
The challenge
KAST is building a consumer stablecoin platform, USD accounts, cross-border payments and Visa card spending, in a market crowded with jargon and skepticism
They needed to introduce the brand, the founder and the mission in a way that felt trustworthy, premium and easy to understand, not technical or crypto-bro
The goal was to make Raagulan Pathy's story and vision accessible to everyday users, investors and potential partners who might not know stablecoins yet
What we did
Founder-led podcast video
We produced a long-form interview with Raagulan Pathy, Co-Founder of KAST, capturing his background at Circle, the problem KAST solves, and why stablecoins matter for regular people
The edit balanced credibility and warmth, no hype, no buzzwords, just a clear story from a founder who knows the industry inside out
Premium promo cut
We created a shorter promo version designed for social feeds, hooking viewers in the first few seconds while keeping the polished KAST brand feel
The promo drove traffic to the full interview and gave KAST reusable assets for LinkedIn, Twitter, YouTube and investor updates
Built for trust
Every frame was graded and paced to feel like a financial product you would actually trust: clean, confident, global
We kept the focus on real use cases, sending money home, spending abroad, earning in dollars, so the technology never felt abstract
Early launch content
We stepped in during KAST's formative phase to shape the visual language of the brand before launch
From founder content and announcement assets to social teasers and launch day storytelling, we helped establish how KAST would show up in market from day one
Results and impact
- The founder podcast video reached 43,000+ views, putting KAST's story in front of a broad, relevant audience
- The interview became a flagship brand asset KAST could share across investor decks, social channels and partner conversations
- Viewers stayed for the founder's clarity, not flashy editing, proving that trust beats hype in fintech content
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